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/ Case Study · Fashion · 2024

Pierre Cardin Season Campaign — fashion production.

Pierre Cardin is an established fashion house. PAM İstanbul handled the photography production for the brand's season campaign; the work focused on production planning, the shoot and final visual delivery.

Client: Pierre Cardin Sector: Fashion Service: Fashion Photography Year: 2024
Campaign Lookbook Editorial Social Post
// 01OVERVIEW

Overview

Pierre Cardin is a fashion brand that carries its collections across many channels and needs a strong, consistent visual language.

On this project PAM İstanbul contributed to the campaign photography production — set, styling and art direction run by one team.

// 02CHALLENGE

The Production Need

The season collection had to read consistently across campaign, editorial and digital channels.

The need was to produce a multi-channel visual set, true to the brand aesthetic, from a single shoot plan.

// 03APPROACH

Production Approach

The shoot, look planning and art direction were built together; editorial and digital frames were produced on the same set.

Colour and atmosphere were finalised in post-production to match the brand's visual language.

// 04DELIVERABLES

Deliverables

Campaign visuals, editorial frames, social media derivatives and final files optimised for print and digital.

// 05RELATED SERVICES

Related Production Services

The services behind this work — available for your brand with the same team:

Production — fashion photography and lookbook production.

Complementary — social media content production and post-production.

// 06SELECTED WORK

More Work

// 06FAQ

About the Pierre Cardin Project

Plan a Season Campaign like Pierre Cardin's.

Let's plan your collection's campaign, lookbook and social content production together. Send your brief to [email protected] or reach the team on +90 530 267 49 29.

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PAM Istanbul AI Studio