LIVE/PAM/ISTANBUL · V.2026
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/ Case Study · FMCG · 2025

Sleepy Campaign — celebrity visual production.

For Sleepy, PAM İstanbul contributed to the campaign visual production. The work focused on production planning, shoot execution and final visual delivery.

Client: Sleepy Sector: FMCG Service: Advertising Photography Role: Visual Production
Campaign Celebrity Portrait Social
// 01OVERVIEW

Overview

Celebrity campaigns need scene direction, light and brand tone to work together.

On this project PAM İstanbul contributed to producing the brand's campaign visuals — set and art direction run by one team.

// 02CHALLENGE

The Production Need

The campaign had to deliver strong single frames and derivatives suited to multiple channels.

// 03APPROACH

Production Approach

Campaign frames and channel derivatives were planned in one shoot; scene and expression directed on set.

Final visuals adapted per channel in post.

// 04DELIVERABLES

Deliverables

Campaign visuals, portrait frames, social media derivatives and final files.

// 05RELATED SERVICES

Related Production Services

The services behind this work — available for your brand with the same team:

Production — advertising photography and product photography.

Complementary — commercial film production and social media content production.

// 06SELECTED WORK

More Work

// 06FAQ

About the Sleepy Project

Plan Your Campaign Production with PAM.

Let's plan your campaign and social content production together. Send your brief to [email protected] or reach the team on +90 530 267 49 29.

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PAM Istanbul AI Studio