Platform Specs: 2026 Reference Table
Every platform defines the technical standards its algorithm prefers. Videos that don't meet these specs either fail to list or rank lower in recommendation feeds.
Trendyol
- Aspect ratio: 1:1 (square)
- Resolution: Minimum 720×720 px, recommended 1080×1080 px
- Duration: 10–60 seconds
- Format: MP4 (H.264 codec)
- File size: Maximum 100 MB
- Note: First 3 seconds must communicate clearly without sound; on-screen text or subtitles strongly recommended
Hepsiburada
- Aspect ratio: 1:1 mandatory
- Resolution: Minimum 720×720 px
- Duration: 15–90 seconds
- Format: MP4
- Note: All angles of the product should be shown; white or neutral background preferred
Instagram Reels
- Aspect ratio: 9:16 (vertical/portrait)
- Resolution: 1080×1920 px
- Duration: 15–90 seconds (algorithm preference: 30–60 seconds)
- Format: MP4 or MOV
- Note: Leave 250 px safe zone at the bottom — CTA buttons cover this area
TikTok
- Aspect ratio: 9:16 mandatory
- Resolution: 1080×1920 px
- Duration: 15–60 seconds (algorithm preference: shorter content with high completion rate)
- Format: MP4 or MOV
- Note: The hook (first 1.5 seconds) is critical — the product must appear in the opening frame
Why One Shoot, Multiple Formats Makes Sense
The ideal production workflow is this: shoot your product once, at high quality with the right lighting — then reframe and optimize for each platform in post-production. This approach cuts costs and maintains brand consistency.
A square format for Trendyol and a vertical format for TikTok can be produced from the same shoot day — provided the camera composition is set up to support both orientations from the start. Teams who don't plan for this upfront will have you back in studio twice for the same product.
Product Video Pricing: 2026
- Single product video (15–30 sec): ₺2,500 – ₺6,000 per product (varies by product type and platform)
- 10-product package (2 formats — square + vertical): From ₺18,000
- Full catalogue (50 products): From ₺65,000, approximately ₺1,300 per product
Pricing reflects shoot time, product complexity (simple textile versus mechanical product are not the same), number of output formats, and delivery speed. Per-product cost drops significantly on larger-volume projects.
What Makes a High-Converting Product Video?
However important platform algorithms are, the ultimate goal is convincing a viewer to buy. High-converting product videos share these characteristics:
- 360° view or multiple angles: Makes the customer feel as though they're holding the product
- In-use moment: Show the product functioning or being worn in real life
- Close-up detail: Fabric texture, stitching quality, print detail, material surface
- Clear audio or subtitles: 85% of social media videos are watched with sound off
- Brisk pacing: Attention spans have shortened — a 30-second video has no room for slow scenes
3 Common Mistakes
- Producing one format and uploading everywhere: A 16:9 video on Trendyol or TikTok appears with black bars — an immediately amateurish brand impression.
- Neglecting sound design: However good your music or effects are, content without subtitles loses silent viewers on every platform.
- Showing the product too late: If the product isn't visible in the first 1–2 seconds, viewers scroll past.
PAM Istanbul's E-Commerce Video Approach
At PAM Istanbul we produce e-commerce product videos with both platform algorithm and purchase psychology in mind. All shoots are planned for multi-format output — one set, four platform deliverables. Our post-production team knows the technical requirements of every major Turkish and global platform and prepares each delivery package accordingly.
To take your product videos to a professional level or get catalogue pricing, get in touch with our studio.
Contact: [email protected] · +90 530 267 49 29 · Yayıncılar Sok. 10/3, Seyrantepe · Istanbul