LIVE / PAM/ISTANBUL · V.2026
41°07′N 29°00′E · SEYRANTEPE
00000 · 00:00:00 · ONLINE
PAM Istanbul — Nike × Esra Gülmen

PRODUCTION HOUSE/ THAT THINKS LIKE A CREATIVE. Istanbul's AI-first commercial film and photography production house. Hybrid sets for Cartier, Mercedes-Benz, Nike and Pierre Cardin — commercial film, product photography and AI-assisted creative under one roof. Same team from concept to post; Midjourney, Runway and Veo fused with traditional craft to produce campaigns that get remembered.

// Founded 2018/IST
// Team 012.TZ
// Production 320+
// 01
MANIFESTO

We don't build images, we build perception.

Inside a single frame we hold ten years of your brand's memory. We treat advertising film, photography and AI production as three dialects of the same discipline — placing frame, light and timing in service of the commercial objective. The outcome isn't a liked image; it's a remembered one.

From set build to the last second of post, every decision passes through the same hand. We've designed the next season for Cartier, Mercedes-Benz, Nike, Pierre Cardin and beyond. We don't deliver briefs; we deliver intent — output that resets your competitors' baseline.

Photography Film Production Post-Production Art Direction Set Design Social Content Creative Studio AI-Assisted
// 02
SELECTED WORKS

Frames that outlast the moment.

ARCHIVE · GLOBAL BRANDS · ALL INSIDE
// 03
CAPABILITIES

At the core, production, around it — growing muscle.

CORE · EXTENDED · AGENCY-FRIENDLY

We bring commercial film, photography and AI production together under one roof. We work directly with brands and shoulder-to-shoulder with agencies.

// 01 · CORE

Photography
/ End to End

Advertising, fashion, product, still life, editorial. Our own studio, our own gaffer, our own crew. The heart of what we do.

// 02 · CORE

Film
Production

Commercials, brand films, social content. From concept to post — agency brief or brand brief, it doesn't matter.

// 03 · CORE

Post-Production
& Retouch

Color, edit, sound, retouch. From set to delivery, the same eye's touch.

// 04 · EXTENDED

Art Direction
& Set Design

The vision that scales a shoot. Sometimes we build it; sometimes we stand alongside the agency art director.

// 05 · EXTENDED

Social Content
& Digital

For a handful of brands, we run the digital side directly. Not a broad service yet — selective, small crew.

// 06 · LAB

PAM AI Studio

Midjourney, Runway, Kling, Veo. Pre-shoot discovery, hybrid production, fast iteration.

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