/ Selection Guide

How to choose a
production agency.

Istanbul has no shortage of production companies. Most will tell you what they can do. Fewer have done it before. These six questions help separate the two.

  1. 01
    Studio capacity

    Companies with their own studio avoid third-party rental costs and logistics. Can they also shoot on location?

  2. 02
    Sector references

    Fashion experience doesn't automatically carry over to food. Each sector has its own lighting logic, pacing and delivery expectations. Ask for references in your category.

  3. 03
    Team structure

    Are the photographer, director and art director in-house, or assembled fresh each time from freelancers? The latter introduces inconsistency.

  4. 04
    Equipment clarity

    Camera and lighting quality directly affects production cost. Know what is included in the quote and what comes as an add-on.

  5. 05
    Delivery and revision terms

    How long does post-production take? How many revision rounds are included? Get these in writing before you sign.

  6. 06
    Confidentiality policy (for agencies)

    If you are white-labelling production, confirm upfront whether the company will contact your end client directly. It should not.

/ For agencies

If you're outsourcing
production.

When agencies outsource production, the main concerns are reliability and confidentiality. We never contact your end client — that's not a policy we mention in passing, it's how we've always operated. You stay the sole point of contact.

NDAs are routine. We match your invoicing format, delivery folder structure and preferred communication channel. We have worked this way with Istanbul-based agencies for years and it works.

/ White-label workflow

  • NDA with end client as standard

  • Invoicing in the agency's name or per preference

  • Delivery folder structure matched to agency systems

  • Rush production capacity available

  • Istanbul production coordination for international agencies

/ For brands

One team,
brief to delivery.

/ How a project runs

  1. 01
    Brief

    Goals, format, tone and budget. The clearer this is, the more accurate the quote.

  2. 02
    Creative proposal

    Shoot concept, moodboard and production plan. We revise until you approve.

  3. 03
    Shoot day

    Set build, lighting, direction, styling — all from us. You can observe or not; it runs either way.

  4. 04
    Post-production

    Retouching, colour grading, editing. Delivery format agreed from the start.

Coming without an agency means you want a single point of contact. We take the brief, propose a creative direction, lock the budget, shoot and deliver — post-production included. You approve at the key stages; we handle the rest.

The practical benefit: you don't have to find a photographer, a director and a production coordinator separately. You know the same people from kickoff to final file.

Send a brief

/ Sectors

What we
shoot.

Each sector has its own requirements. Fashion lighting is not food lighting; commercial film is not product photography. Below are the areas where we have a track record.

/ 01

Fashion photography

Lookbooks, campaigns, editorials. Model casting and styling support included.

See page →

/ 02

Commercial film

TVC, digital ads, corporate film. Script development through post-production.

See page →

/ 03

Product photography

Packshots, hero shots, e-commerce content. Single product to catalogue scale.

See page →

/ 05

Studio rental

Cyclorama, Profoto lighting, natural light. Bring your own crew.

See page →

/ Track record

195 projects.
Real work.

Every project completed since 2017 is in the portfolio. Filter by sector, format or scale.

See all projects Brands we've worked with →

/ FAQ

Questions we
usually get.

What is a production agency versus a production house?

A production house handles technical execution: equipment, crew, set. A production agency adds creative direction and art direction. PAM Istanbul does both under one roof — we take the brief and deliver the final output without handoffs.

Do you work as a white-label production partner for ad agencies?

Yes. We never contact the end client directly. NDAs are standard. We match your invoicing format, delivery folder structure and communication channel.

Can we hire you for a single project?

Yes. We work on one-off projects as well as ongoing agreements. Tell us what you need and we will send a quote.

Do you shoot outside Istanbul?

Yes, across Turkey and internationally. Production coordination and logistics are handled on our end.

How quickly can we get a quote?

Usually within 24 to 48 hours of receiving a brief. Rush turnaround available for urgent projects.

How does it work when a brand comes directly?

Brief, creative proposal, budget sign-off, shoot, delivery — all with the same team. You approve at key stages; we handle the rest, including post-production.

Send a brief,
let's start.

Get in touch
PAM Istanbul AI Studio