Fashion,
— brand, frame, light.
A sleepwear & lounge fashion photography we produced for Hays, pairing seasonal pieces with a quiet composition and natural light. Creative direction, art direction and post-production were delivered by our Istanbul-based team.
- Brand
- Hays
- Category
- Sleepwear & Lounge
- Photographer
- Ferhat Önk · 2023
Pam Istanbul'da Hays Pijama - Şıklık ve Konforu Bir Arada Bulun fashion photography
Our Istanbul-based production team led every step of the Sleepwear & Lounge Fashion Photography programme for Hays within a single production chain — brand communication, creative direction and art direction included. The PAM Istanbul approach is built on clean compositions that strengthen the visual voice without disrupting brand identity, precise framing, and detailed post-production.
Long-running collaborations with leading brands across Turkey feed our flexible Istanbul-led production model — campaigns, content programmes and brand-visual identity projects share the same craft. The Hays project is a concrete example of that production discipline.
Frequently Asked Questions — Hays
How was the Hays lookbook structured?
It was structured as a lookbook that pairs seasonal pieces with quiet composition and natural light. The Hays brand identity was reinforced by PAM Istanbul's creative direction.
Which production services does PAM Istanbul offer to fashion brands?
Seasonal lookbooks, campaign productions, e-commerce product shoots and social-media content. Art direction and post-production sit with our team.
Where is PAM Istanbul based and what services does it offer?
PAM Istanbul is a production house based in Seyrantepe, Istanbul. We deliver commercial film, photography production, brand campaigns, creative direction and AI-assisted visual production for leading brands across Turkey.
How does a project with PAM Istanbul start?
It starts with you sharing your brief. We respond within 24 hours and plan creative direction, shooting and post-production from there.