Hotiç
— footwear campaign.
Footwear and accessory campaign production for Hotiç, balancing studio control with editorial fashion direction.
- Client
- Hotiç
- Category
- Fashion / Footwear
- Photographer
- Sefa Yamak
Hotiç footwear campaign
A campaign production for Hotiç across footwear and accessories — full crew handling styling, art direction, lighting and post.
Lighting was tuned per material: leather grain, suede, hardware reflections — each surface read at campaign quality.
Final retouch and grading were delivered in-house, with assets formatted for digital, print and lookbook rollout.















// Hotiç · 2021 · Istanbul
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