// Project · Footwear Hotiç Campaign · 2024

Hotiç
— footwear campaign.

Footwear and accessory campaign production for Hotiç, balancing studio control with editorial fashion direction.

Client
Hotiç
Category
Fashion / Footwear
Photographer
Sefa Yamak

Hotiç footwear campaign

A campaign production for Hotiç across footwear and accessories — full crew handling styling, art direction, lighting and post.

Lighting was tuned per material: leather grain, suede, hardware reflections — each surface read at campaign quality.

Final retouch and grading were delivered in-house, with assets formatted for digital, print and lookbook rollout.

Fashion Photography Footwear Photography Campaign Production Studio Lighting Retouching
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