Commercial film production covers the full process from script and storyboard through shoot day management, editing, color grading, and sound design. TVC, digital video, and social media formats can all be planned within a single production — with a solid shot list, one shoot day can deliver content for multiple platforms. Scope and format have to be locked at brief stage before timeline or budget can be confirmed.
PAM Istanbul manages commercial film production from brief to delivery under one roof. We work as a production partner for agencies and directly with brands. We've produced commercials for Mercedes-Benz, Unilever, Sleepy, Trendyol, and more than 60 other brands.
Television Commercial (TVC) — Production to national and international broadcast standards. Concept, script, storyboard, shoot, and post-production run as one process. Broadcast-ready delivery in 4K and above.
Digital Video and Social Media — Platform-specific content for YouTube, Instagram, TikTok, and web. We work across pre-roll, bumper, story, and reels formats. Multiple formats from a single shoot day are possible.
Launch and Brand Film — Product launches, company stories, CEO interviews. Visual language that holds the brand tone regardless of season or platform.
For advertising agencies that want to extend production capacity or shoot in Istanbul: white-label production partnership, director and DOP hire, set and location coordination, post-production support. We work within your brand language without surfacing our name.
For brands that want a single point of contact: full package from brief to delivery — concept and script development, TVC and digital and social formats planned in parallel, post-production included. We work without an agency if that's what you need.
Brand objectives, target audience, message, and format are locked. Budget range and timeline are set here. Nothing moves until scope is clear.
Idea development aligned to brand strategy, script writing, and storyboard. Pre-production does not start until this is approved.
Casting, location scouting, equipment planning, set design, shoot schedule. Every detail is resolved before shoot day — no surprises on set.
Director, DOP, lighting and set crew execute the shoot. Studio or exterior, the same quality standard applies.
Editing, color grading, sound design, music, motion graphics, and VFX when needed. Revision scope is agreed in the contract before we start.
Files delivered in the right formats for TV broadcast, digital platforms, and social media. Media planning support is available when needed.
Cost comes down to four factors: crew size (a single director and DOP vs a full production crew), cast and location, number of shoot days, and post-production scope. The budget gap between a short social media product film and a prime-time TVC can be five to fifteen times.
Before requesting a quote, locking down format, distribution channel, how many deliverables you need, and the revision count narrows the estimate considerably. We show you where the budget goes — no inflated line items.
Never sign before watching the reference films. A crew that's strong with automotive may not instinctively carry the language of food or cosmetics — the portfolio shows that.
If agency and production company make these decisions in separate rooms, the coordination gap shows on shoot day. One team that knows the brief end-to-end is the cleaner path.
When editing, color, sound, and graphics are pulled from different vendors, brand language tends to drift between deliverables. In-house post is faster and revision rounds are less fraught.
If TVC, digital, and social formats can all be planned for the same shoot day, the budget advantage is real. Ask this in pre-production, not after the shoot.
Editing rounds and major directional changes should appear as separate line items. Vague revision scope is the most common source of budget overruns.
Is the offer brief-to-delivery or just the shoot? For the full process, see our Production Agency Istanbul page.
Commercial film production covers the full process from script and storyboard through shoot day management, editing, color grading, and sound design. TVC, digital video, and social media formats can all be planned within a single production.
From brief to delivery, typically 3-6 weeks. Script and storyboard approval takes around 1 week, the shoot is 1-3 days, and post-production 1-2 weeks. Rush timelines of 10 business days are possible.
Cost depends on four main factors: crew size, cast and location, number of shoot days, and post-production scope. The budget gap between a short social media product film and a prime-time TVC can be five to fifteen times.
Core crew: director, director of photography (DOP), gaffer and lighting team, sound technician, production designer, and post-production specialists. Large productions also include an art director.
Yes. With a well-prepared shot list, you can deliver multiple platform formats from a single shoot day. This is planned during pre-production.
Editing, color grading, sound design, music, and motion graphics are all handled in-house. Standard contracts include 2 editing rounds; major directional changes are itemized separately.
Share the scope of your project and we'll put together a proposal. We're with you from brief to delivery.
Get a free quote →
